Who is it for?
All the contributors associated with a creative work, including a music content, should have an ISNI. This includes both creators (performers, musicians, authors, etc.) and other actors in the industrial chain (makers, record labels, etc.), whether they are individuals or organizations.
How can I get it?
First, make sure you do not have one already:
http://www.isni.org/search
If you don't, simply contact a registrant agency such as
ICO http://isnimusique.ca
What Is It?
The International Standard Name Identifier (ISNI) is a standardized unique identifier administered by the International Standard Organisation (ISO).
It allows to distinguish homonyms and link aliases.
It serves as a link between various databases. It is recommended you send your ISNI to open databases such as MusicBrainz or Wikidata.